0208 123 4704

Our Purpose

At W Advisory, our purpose is to share our expertise, build trust and create value. It is this focus which informs the services our clients receive, differentiating us from traditional accountants.

We place importance on our relationships, allowing us to deliver exceptional client outcomes to the most difficult of problems. Empowering our clients to make the right decisions.

Our Firm

We are a boutique practice and a member firm of the Institute of Chartered Accountants England and Wales (ICAEW).

The ICAEW has taken a pioneering role in the development of the accountancy profession for more than 130 years, hence why 83 of FTSE 100 companies have an ICAEW Chartered Accountant on their board.


We work hard to nurture our craft, allowing us to find practical solutions to complex problems. This means we remain a step ahead, creating value for our clients.


We share our years of experience and technical know-how, helping our clients set and meet their strategic goals.


Personal relationships are at the forefront in everything that we do, our advice is driven by a deep connection between our people and clients and underpinned by authenticity, confidentially and openness.

Our Social Commitment

Our mission is to be a force for good for our local and wider community.  We are a part of the Sustainable Development Goals initiative, which are 17 global goals set out by world leaders.

These goals have the power to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change. Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

Meet our founder

Waqas Iqbal BSc, BFP, ACA 


T: +44 20 8123 4704

    M:+44 79 5600 2204

      E: waqas@wadvisory.co.uk

        Waqas achieved an Upper Second Class BSc (Hons) Accounting and Management, starting his career early, working for Standard and Poor’s and the NHS whilst studying.

        He went onto work for one of the largest privately-owned international property companies in Mayfair, Grosvenor Properties. This was followed by commercial accounting role at a successful luxury retail franchise, Pandora Jewellery. He gained further experience in the City, auditing start-ups and owner-managed businesses through to listed companies.

        Waqas qualified at a top tier practice, is a registered Auditor and a member of the Institute of Chartered Accountants England & Wales (ICAEW). Waqas set his foundations in accounting and progressed to work in Tax, advising Private Clients and HNWI in Tower Hill.

        When he is not eating burgers or weightlifting (in no particular order), you will find him with a hard hat on, managing property developments.